Why We Diet

Have you ever followed a diet plan that eliminated food groups, applied the same rules to everyone, focused heavily on one food, or promised instant results?

Why?

We want a quick fix.

We all want direction in life. We follow guidelines and seek short, simple videos online to solve a problem.

Why don’t we research and investigate most of the guidance we seek? We want an easy-to-follow, fast fix. Worst-case scenario, we break a doohickey or bomb a fashion trend.

What's the skinny?

Weight management is a multi-billion dollar industry because fast & convenient options lack long-term results.